Brand Overview
Bùsáyọ̀ is a vibrant fashion brand founded by Nigerian-born designer Busayo Olupona, dedicated to bringing African artistry to contemporary style. Based in Brooklyn, New York, the brand is renowned for its bold prints, intricate craftsmanship, and timeless designs that honor cultural heritage while exuding modern sophistication.
At the heart of Bùsáyọ̀’s collections are fabrics hand-dyed in Lagos, Nigeria, using traditional Adire techniques, which transform every piece into a wearable work of art. This commitment to authenticity and craftsmanship not only supports local artisans but also celebrates the richness of Nigerian culture on a global stage.
Loved by style icons like Lupita Nyong'o and Uzo Aduba, Bùsáyọ̀ has quickly become synonymous with bold self-expression and elevated elegance. Through its designs, the brand is redefining African luxury, weaving heritage and innovation into every stitch.
Category: Women's RTW
Comparatives: Missoni, Dries Van Noten, Etro
Designer Bio
Busayo Olupona is a Nigerian-American fashion designer celebrated for her innovative fusion of traditional African textiles with contemporary design. In 2011, driven by a passion for her cultural heritage and a desire to share it through fashion, Olupona founded her eponymous brand, Busayo. The label is renowned for its vibrant prints and intricate craftsmanship, utilizing traditional Nigerian dyeing techniques such as Adire to create unique, handcrafted textiles. Each piece is produced in Nigeria, supporting local artisans and celebrating the richness of African culture.
Busayo's designs have garnered international acclaim, dressing notable figures including Madonna, Lupita Nyong'o, and Gwyneth Paltrow.
Olupona's work extends beyond fashion; she is committed to empowering communities and fostering cultural dialogue through her designs. By blending traditional artistry with modern aesthetics, she continues to redefine African luxury and inspire a deeper appreciation for cultural heritage in contemporary fashion.