Criteria

Our mission is specific to spotlighting Black designers in the luxury space, a sector where they have historically been excluded, even when their work is as exceptional as that of heritage luxury brands. 
We are committed to upholding the integrity of this platform and its mission. Thus, we take great care in selecting the designers featured here. Each designer is thoroughly vetted to ensure they deliver a true luxury experience to their clientele. Below are the minimum criteria our team and board of advisors use in the evaluation process.
  1. Identity: Must be a Black designer, or if a duo or collective, at least 50% of members must identify as Black.
  2. Reputation: Recognized and respected within the luxury market.
  3. Acclaim: Featured in reputable, non-sponsored publications like Vogue, Harper's Bazaar, or Elle.
  4. Brand Identity: Clear, compelling storytelling and aesthetics, with strong luxury-aligned imagery.
  5. Materials & Craftsmanship: Products made with premium materials like fine leathers or luxury fabrics, reflecting the quality expected in luxury.
  6. Timeless Appeal: Designs that transcend trends and ensure longevity.
  7. Pricing: Positioned within a luxury price range.
  8. Online Presence: Active online presence with a professional website and engaging social media.
  9. E-Commerce: A functional online store for direct consumer purchases.
  10. Retail Partnerships: Ideally partnered with retailers like Net-A-Porter, Moda Operandi, or Nordstrom, except if operating as a fully DTC brand.
  11. Global Appeal: Demonstrates or aspires to a global reach, resonating with luxury consumers worldwide.
  12. Industry Recognition: Awards, nominations, or collaborations with respected figures or institutions in fashion or luxury.
  13. Customer Experience: Known for exceptional service and care.
  14. Ratings and Reviews: High-quality products reflected by online ratings, ideally 4.6 or higher.