Brand Overview
Fear of God is a luxury fashion brand recognized for its unique blend of streetwear and high-end design, redefining American fashion with a focus on understated sophistication, high-quality materials, and meticulous craftsmanship. Founded by Jerry Lorenzo in 2013, Fear of God has become a powerful influence in contemporary fashion, known for its relaxed, layered silhouettes, neutral color palette, and elevated essentials that merge comfort with style.
Each collection reflects a deep appreciation for American culture, spirituality, and nostalgia, establishing Fear of God as both a cultural statement and a luxury brand. Loved by celebrities and tastemakers, the brand has collaborated with leading names like Nike and Zegna, solidifying its place in the luxury streetwear movement.
Primary Category: Menswear
Additional Categories: Footwear, Fashion Accessories
Comparatives: Balenciaga, Helmut Lang, Moncler
Designer Bio
Jerry Lorenzo is the founder and creative force behind Fear of God, a brand that has redefined modern American luxury through its seamless integration of streetwear and classic design. Born and raised in the United States, Lorenzo’s approach to fashion is informed by his diverse background, love for sports, and a deep sense of spirituality. Self-taught and entrepreneurial, he launched Fear of God in 2013, driven by a desire to create pieces that reflected his own style—luxury basics that were versatile, sophisticated, and grounded in authenticity.
Lorenzo's work quickly gained traction, leading to high-profile collaborations with brands like Nike, Zegna, and Adidas. His designs have been worn by influential figures, including Kanye West, Justin Bieber, and Virgil Abloh. Known for his commitment to quality and timeless appeal, Lorenzo has positioned Fear of God as a leader in luxury streetwear, merging high fashion with a distinctly American sensibility that resonates across generations. Through Fear of God, Jerry Lorenzo continues to shape the fashion landscape, combining cultural relevance with a deeply personal touch.