Brand Overview
Tongoro is a dynamic fashion brand founded by Sarah Diouf, dedicated to redefining African luxury through bold, contemporary design. Based in Dakar, Senegal, the brand is celebrated for its vibrant aesthetics, ethical production, and commitment to uplifting African craftsmanship.
At the core of Tongoro’s collections is a seamless blend of tradition and modernity, with each piece crafted by local artisans using time-honored techniques. This dedication to sustainability and authenticity not only empowers communities but also showcases the beauty and creativity of African culture to the world.
Loved by global icons like Beyoncé and Burna Boy, Tongoro has become a symbol of modern African sophistication. Through its innovative designs and cultural storytelling, the brand is transforming perceptions of African fashion on the global stage.
Category: Women's RTW
Comparatives: Etro, Diane von Fürstenberg, Missioni
Designer Bio
Sarah Diouf is the founder and creative director of Tongoro, a pioneering African fashion brand that celebrates bold, contemporary design and local craftsmanship. Born to Senegalese, Congolese, and Central African parents and raised in Côte d'Ivoire, Diouf draws on her rich multicultural heritage to create pieces that seamlessly blend tradition and modernity. Educated in Paris, she launched her career by founding Ghubar and NOIR, platforms dedicated to promoting African and Black culture in fashion and art.
In 2016, she established Tongoro in Dakar, Senegal, with a mission to redefine African luxury through sustainability and ethical production. By working with local artisans and sourcing materials from within West Africa, Diouf not only creates unique, high-quality designs but also fosters economic development in the region. Tongoro has earned international acclaim, with icons like Beyoncé, Naomi Campbell, and Alicia Keys showcasing the brand.
Through her work, Sarah Diouf continues to elevate African fashion on the global stage, championing cultural storytelling, ethical production, and innovation.